Why Sponsor a Conversation?
With hundreds of cases and thousands of insights already generated since its launch in 2006, the Insight Community is proving itself to be an invaluable resource for companies wanting to generate customized content for use in a wide variety of marketing, strategy, product development and intelligence tasks.

Why Sponsor a Case?

With hundreds of cases and thousands of insights already generated since its launch in 2006, the Insight Community is proving itself to be an invaluable resource for companies wanting to generate customized content for use in a wide variety of marketing, strategy, product development and intelligence tasks.

  • Conversational Marketing - connect with partners, customers and experts
  • Corporate blogging - supercharge your content
  • Whitepapers - obtain multiple expert perspectives
  • Product development feedback - focus and discover
  • Trend exploration - see what’s cool in your space
  • Corporate intelligence - SWOT and other traditional business analysis tasks
  • Business strategy - get additional perspectives
  • Create your own - let us hear your ideas

Get a free consultation today
on how the Insight Community can help your company

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Highlighted Case Studies

Our customers often tell us how the Insight Community is a more effective way to extend their budget dollars.

Dell Dell needed a creative way to start a conversation with experts in a very specific market. Typically, the time and cost of gathering such subject-matter experts is prohibitive. Using the Insight Community, Dell succeeded in connecting with experts, customers and even other vendors in a far deeper conversation than had previously existed in the space.

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LetsTalk Creating content for your corporate blog that creates interest and viral connectivity across the Web requires enormous and continuous internal effort for most companies. LetsTalk uses the Insight Community to keep its blog content interesting and dynamic - driving customer interest and growing their own brand identity in a very active market.

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Dow Jones Dow Jones Client Solutions wanted to supplement its own internal strategy and intelligence efforts with other perspectives. In the Insight Community it found a great way to explore emerging trends, participate in those discussions and also develop connective offerings using the content long after the case had closed.

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Oracle Oracle was interested in finding real-world feedback on how people were using Web 2.0 applications in their day-to-day business lives. Insight Community contributors delivered, offering depth and immediacy to the resulting whitepaper that accompanied their launch of the Oracle Social CRM Applications.

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Jajah With rapid growth and a fierce development schedule, JAJAH team realized it might be missing out on potential new areas of expansion in a rapidly changing market. Using the Insight Community gave the company a stunning number of ideas in a range of directions all with a JAJAH specific context.

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Get a free consultation today
on how the Insight Community can help your company
Get Started Now

How It Works

Floor64 manages all aspects of your case, moving you through the process from creation to close in a simple, streamlined process.

1. Sponsor a Conversation

Sponsors work with Floor64 analysts to create conversations that pose challenging and relevant questions to the community. To drive the quality of the insights, bonuses are set for each conversation.

2. Community Engaged

The conversation is launched and Insight Community members are notified via RSS feed, email and their own personal dashboard.

3. Conversation Started

Members begin to add their unique perspectives and expertise to the conversation by contributing insights using the built-in tools. They also deepen the discussion by adding comments that clarify, challenge and respond to other insights.

4. Useful Content Delivered

The content generated by the Insight Community is then delivered to the sponsors for use in both internal and external marketing and analytical tasks. Current sponsors are using their content to create:
· Micro-sites
· Whitepapers
· Corporate blog content
· And more

5. Goals Achieved

· Awareness Increased
· Web Traffic Increased
· Leads Generated
· Thought Leadership Established

Contact us as there are many options available for customizing your conversation. Let us walk you through them today!

Get Started Now