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The current economic situation has certainly reduced the financing prospects of a good number of big ideas, but that doesn't mean the development of innovative businesses and technologies should (or will) grind to a halt. Obviously, though, starting up during a boom is a bit different than bootstrapping during a recession. But that just means more garage startups get created in actual garages -- focused on creating truly valuable services and technology.

So what kind of big ideas are possible to develop during a recession? How can government help (or hinder) economic growth under the current financial conditions? What kinds of technology revolutions may be primed to go right now -- and what can help give them a boost? What areas of business are thriving currently and are poised to continue to grow even when the economy recovers? How do companies plan for long-term growth and avoid pessimistic short-term thinking?

Microsoft People Ready Business is sponsoring this case to create interesting discussions at BigThink's section on Navigating Today's Economy. We're looking for unique perspectives that will inspire further conversations, and selected insights will be published on BigThink.com.

 

The business of print has always been a risky one. While the printing press made it much cheaper to print, there were still significant fixed costs involved. In order to make it economically feasible to print something, you had to make sure there were enough buyers, which involved significant forecasting. There were also significant costs associated with setting up each print run, such that it wasn't economically reasonable to do really custom work. Thankfully, in the past few decades advances in various technologies have made it cheaper and cheaper -- even as the rise of the internet has led many to write off the opportunities for print publishing, and even suggest that paper was dying.

Yet, what if that same trends, of ever decreasing technology costs combined with increasing quality and internet connectivity, enable a new era of print? These trends have the ability to enable things that simply couldn't be done before. We're seeing the beginnings of this with print-on-demand and self-publishing services, but where does it go from here? How far will these technology trends take us in creating totally new opportunities for print? When it's easy and cost effective to not just self-publish, but *micro-publish* suddenly the entire stream of possibilities becomes different. A photographer can publish a special magazine for every attendee at a wedding (even with the attendee's photo customized to be on the front). Or a novelist can let fans buy each chapter to be delivered fresh each month (or week!) as she finishes it. A textbook maker can create a totally customizable textbook, listing out a series of chapters online, allowing professors/teachers/students to create their own combination based on what works best for them.

And those are just a few starter ideas. HP is sponsoring this conversation (with more info at futureofprint.com) about how these trends will enable all sorts of new possibilities and business models. What new opportunities will be enabled thanks to ever cheaper print-on-demand offerings that combine customization, high quality and the connectivity of the internet? What new businesses may spring out of this convergence? What new hobbies, side projects, cultural artifacts? We're looking for creative thinking on where these trends will take us and what they'll enable.

Continuing our string of useful conversations, Register.com is sponsoring a series of discussions at the Insight Community concerning the development of a web presence by small business owners. Selected insights generated here will be featured on Register.com's Learning Center to benefit beginners in the small business community who are looking to build robust online websites.

For this first case, we're looking for recommendations on how business owners and entrepreneurs can get started with their efforts to expand their business online. Given the maturity of online advertising and the internet as a communication channel for customer service, how can small businesses take advantage of email, websites and web services to acquire new customers or increase customer loyalty? What metrics should a small business monitor to judge its online efforts? What kind of expertise does a business need to create a long-term online plan?

These are not the only questions to answer, but merely a sampling of some interesting topics. When submitting your contribution, avoid simply answering the questions listed here and develop your own unique insights for an approximately 200-500 word article that a small business audience would find interesting and enlightening.

Selected insights from this case will be re-published on Register.com's small business resource website, and the goal is to create a collection of educational articles aimed at a non-technical audience.

From both the digital nomad's perspective and the perspective of anyone who manages digital nomads, one of the biggest challenges is in maintaining productivity on the go. For some, the freedom of being a digital nomad allows them to be more productive, by letting them work at the best time and the most convenient places. However, for others, the lack of structure makes productivity difficult. For those of you who are digital nomads, what strategies do you employ to make sure you remain motivated and productive on the go. For those of you who manage digital nomads, what strategies are there to employ to keep your workforce motivated, even if they're not under the same level of supervision and communication as in-house employees?

Dell is sponsoring the conversations here, and the best results will be placed on a site sponsored by Dell: http://whitepaper.digitalnomads.com/. The content may later also be added to a whitepaper and a wiki on the subject, representing the world's first "crowdsourced whitepaper." While Dell is sponsoring the conversation, the content is vendor neutral. Just provide your insights on the question at hand.

LetsTalk's PhoneTalk blog wants to add new voices to its website, and they're posting regular Cases here for the Insight Community to add interesting new content to their site. The winning submissions for each Challenge Case will be posted (perhaps with some editing) on the PhoneTalk blog -- with credits to the author. The following is LetsTalk's next assignment:

Talking loudly on a cell phone in public is pretty much universally frowned upon. There have been plenty of attempts to ban mobile phones in classrooms and theaters, but is there a better way to let phone users know when it's not appropriate to use their phones? Are there technological solutions that would help? What do you think of subvocal microphones or software that would prevent dangerous or impolite phone use? What kind of etiquette rules would you suggest for various locations? How could these rules best be enforced?

 

LetsTalk's PhoneTalk blog wants to add new voices to its website, and they're posting regular Cases here for the Insight Community to add interesting new content to their site. The winning submissions for each Challenge Case will be posted (perhaps with some editing) on the PhoneTalk blog -- with credits to the author. The following is LetsTalk's next assignment:

More and more mobile phones are flaunting Qwerty keyboards and fast internet connections, and at the same time, smaller than sub-notebook computers are trying to break into the market to offer phone-like portability. Will these approaches eventually converge? Would you buy a Nokia subnotebook? How will 3G data plans affect the evolution of mobile computing? How would you predict the growth of smarterphone (or sub-subnotebook) adoption? What factors will accelerate the growth of mobile computing? What sort of milestones will signify a new era of mobile internet devices? When will these milestones occur?

We're looking to get insights into how individuals and the workplace are changing due to an increasingly "mobile" workforce -- thanks to things like widespread laptop and mobile device usage, as well as wireless connectivity. These days, "working" no longer means "being in the office." People and employees have truly become "Digital Nomads."  We're hosting a series of cases exploring different aspects related to this new mobile workforce. Dell is sponsoring the conversations here, and the best results will be placed on a site sponsored by Dell: http://whitepaper.digitalnomads.com/. The content may later also be added to a whitepaper and a wiki on the subject. While Dell is sponsoring the conversation, the content is vendor neutral. Just provide your insights on the question at hand.

One of the biggest challenges a digital nomad faces is keeping in touch with coworkers, team members or partners, when the group is not in the same physical space most of the time.  These days, many rely on tools like instant messaging, wikis, collaborative workspaces, email and other tools to keep everyone on the same page.  What are some tips and tricks that you've found for keeping a group of digital nomads working together well?  What were some of the downsides and challenges?  How were those overcome or minimized?

LetsTalk's PhoneTalk blog wants to add new voices to its website, and they're posting regular Cases here for the Techdirt Insight Community to add interesting new content to their site. The winning submissions for each Challenge Case will be posted (perhaps with some editing) on the PhoneTalk blog -- with credits to the author. The following is LetsTalk's next assignment:

Many years ago, mobile phones were seen as gadgets that could come in handy for emergencies. Obviously, now that mobile phones are ubiquitous, mobile communication is seen more as a convenience. Emergencies that call for the use of a mobile phone now include letting someone know that there's no more milk in the fridge. But mobile phones are still extremely useful in emergency situations, so before we forget about that, what are some best practices for using mobile phones for safety purposes? What phone features or services are useful for parents to keep track of their children? How can GPS functions on mobile phones make users safer? Besides not driving while talking on the phone, what other activities should people avoid doing with their phones? Can you dispel any 'dangerous' myths about using mobile phones? How can mobile phones be used to keep everyone safer?

LetsTalk's PhoneTalk blog wants to add new voices to its website, and they're posting regular Cases here for the Techdirt Insight Community to add interesting new content to their site. The winning submissions for each Challenge Case will be posted (perhaps with some editing) on the PhoneTalk blog -- with credits to the author. The following is LetsTalk's next assignment:

If you've used a mobile banking interface, we're looking for reviews on how well it performs. Which kinds of banking-by-phone interfaces are the most useful? Is the traditional automated menu system (eg. "press 1 to transfer funds") still your favorite? What kinds of mobile banking or payment services are becoming more popular? Do you think 4-digit PINs are secure enough for mobile banking -- or can you imagine more secure authentication methods for banking-by-phone? How else can mobile phones help you to manage your spending or financial affairs?

 

LetsTalk's PhoneTalk blog wants to add new voices to its website, and they're posting regular Cases here for the Techdirt Insight Community to add interesting new content to their site. The winning submissions for each Challenge Case will be posted (perhaps with some editing) on the PhoneTalk blog -- with credits to the author. The following is LetsTalk's next assignment:

As the new TV season begins in the US, plenty of new shows are trying to engage their audiences with additional mobile content and communication with viewers. So what kinds of mobile offerings are most interesting for TV audiences? Reality TV shows such as American Idol have always had voting lines, but are there more interactive mobile services that tie into TV shows? Which popular TV shows have made mobile games, mobile audience participation, mobile phone art or streaming mobile videos? What is the quality of these offerings? How do you see TV shows and mobile content converging -- or staying apart? Do you think people will start watching their favorite shows on their cell phones, and if so, when?

LetsTalk's PhoneTalk blog wants to add new voices to its website, and they're posting regular Cases here for the Techdirt Insight Community to add interesting new content to their site. The winning submissions for each Challenge Case will be posted (perhaps with some editing) on the PhoneTalk blog -- with credits to the author. The following is LetsTalk's next assignment:

Google has announced its Android Market for its up-and-coming mobile technology platform, and Microsoft has similarly publicized its SkyMarket for selling applications on its Windows Mobile systems. While these developments still need to gestate for several more months before consumers can get their hands on them, what are the prospects for these projects? Do you think that more developers will result in better mobile applications for these platforms? How do you think Google and Microsoft will handle issues such as security (ie. making sure apps don't contain viruses) as well as usefulness? Will other players like Nokia follow suit? What will so many mobile app platforms mean to consumers? Will phone apps need to be compatible with other phone apps?  Are you looking forward to more open mobile platforms with third-party applications?

LetsTalk's PhoneTalk blog wants to add new voices to its website, and they're posting regular Cases here for the Techdirt Insight Community to add interesting new content to their site. The winning submissions for each Challenge Case will be posted (perhaps with some editing) on the PhoneTalk blog -- with credits to the author. The following is LetsTalk's next assignment:

The US Presidential election is getting closer and closer with major political conventions on the way. For those who can't seem to get enough news updates on the candidates, what are the best mobile-friendly communities that track the political campaigns? How can a politically-active individual keep up with their favorite politicians or issues on his/her mobile phone (beside using Google/Yahoo news)? Do you know of any innovative uses of mobile phone technologies to promote political efforts? Also, we're looking for how to follow local politics as well, not just national elections -- as long as your submission isn't too focused on a specific small town. Additionally, feel free to suggest your own topics within this subject.

LetsTalk's PhoneTalk blog wants to add new voices to its website, and they're posting regular Cases here for the Techdirt Insight Community to add interesting new content to their site. The winning submissions for each Challenge Case will be posted (perhaps with some editing) on the PhoneTalk blog -- with credits to the author. The following is LetsTalk's next assignment:

Schools and colleges are about to resume session, so what kind of mobile phone services could make starting classes a bit easier to handle? What kinds of mobile phone tips are there for students about to meet a bunch of new classmates and roommates? What phone services would you recommend for students who may be adapting to a new and unfamiliar location? Are there services for parents to help kids adjust to new schedules -- such as the Wal-Mart/Disney wakeup call service featuring Hannah Montana? What other mobile services might help students get the most out of school or make classes more enjoyable?

LetsTalk's PhoneTalk blog wants to add new voices to its website, and they're posting regular Cases here for the Techdirt Insight Community to add interesting new content to their site. The winning submissions for each Challenge Case will be posted (perhaps with some editing) on the PhoneTalk blog -- with credits to the author. The following is LetsTalk's next assignment:

More and more mobile applications are aimed at monitoring people's health and recommending healthy foods/activities. What are some interesting mobile services or applications that can help mobile phone users stay healthy? (Note: please try to avoid iPhone-specific apps!) Do you think more mobile phones will integrate biophysical sensors -- such as heartrate monitors? Are there good mobile exercise applications or mobile dieting programs? Do you have an anecdotal story of how a mobile phone app has helped you (or someone you know) maintain a healthy regimen?

LetsTalk's PhoneTalk blog wants to add new voices to its website, and they're posting regular Cases here for the Techdirt Insight Community to add interesting new content to their site. The winning submissions for each Challenge Case will be posted (perhaps with some editing) on the PhoneTalk blog -- with credits to the author. The following is LetsTalk's next assignment:

With the Olympics poised to start in early August, how can sports fans follow their favorite events? Will NBC cover everything? What other sources of Olympic games news can be accessed on mobile phones? What do you think of Yahoo's mobile services for following the Olympics? How good do you think Fring's coverage will be? Which Olympic Twitters will be the ones to follow? How can mobile phone users keep track of the events and discuss the games?  Do you think the less mainstream sources will be more engaging to sports fans?  

LetsTalk's PhoneTalk blog wants to add new voices to its website, and they're posting regular Cases here for the Techdirt Insight Community to add interesting new content to their site. The winning submissions for each Challenge Case will be posted (perhaps with some editing) on the PhoneTalk blog -- with credits to the author. The following is LetsTalk's next assignment:

Following the July 4th weekend, there's still plenty of Summer vacationing time left.  But if you've taken a vacation recently, have you discovered particularly useful mobile services for touring unfamiliar cities?  Have any mobile services helped you with traveling to (or around) a vacation spot? What do you think of airline tickets via mobile phones?  If you're planning a "working vacation" or just a vacation, do you know of mobile solutions that help manage "work" and "non-work" functions on the same phone?  What sort of phone accessories do you think make traveling more convenient?  Do you have any tips or recommended apps for mobile phones that could make a vacation more enjoyable?

LetsTalk's PhoneTalk blog wants to add new voices to its website, and they're posting regular Cases here for the Techdirt Insight Community to add interesting new content to their site. The winning submissions for each Challenge Case will be posted (perhaps with some editing) on the PhoneTalk blog -- with credits to the author. The following is LetsTalk's next assignment:

Nokia's announcement that it will make Symbian open source adds to a growing movement of developing more open wireless platforms.  So what are the consequences?  Will Google's Android platform, the Symbian Foundation, Openmoko and other mobile platform projects actually work together?  Or will they focus on different aspects and create differentiated devices?  Should consumers (not just developers) care about these projects?  How long will it take before these projects develop mainstream products?  What do these efforts mean for closed platforms (eg. Microsoft, Apple, etc.)?  What are the key components of a successful open source community -- and how do these open mobile platforms compare to each other?

LetsTalk's PhoneTalk blog wants to add new voices to its website, and they're posting regular Cases here for the Techdirt Insight Community to add interesting new content to their site. The winning submissions for each Challenge Case will be posted (perhaps with some editing) on the PhoneTalk blog -- with credits to the author. The following is LetsTalk's next assignment:

Redeeming online coupons usually involves printing out a barcode, but coupons sent to mobile phones could potentially be much more convenient. So where are the mobile coupon offers? Have you found good sources for mobile coupons? Have you used services like Cellfire, ZiXXo, Moblee, QponDirect, MoVoxx, etc? What are the barriers for mobile coupon adoption (for either consumers or merchants)? How will GPS on phones affect mobile coupons?