Insight Community

The business of print has always been a risky one. While the printing press made it much cheaper to print, there were still significant fixed costs involved. In order to make it economically feasible to print something, you had to make sure there were enough buyers, which involved significant forecasting. There were also significant costs associated with setting up each print run, such that it wasn't economically reasonable to do really custom work. Thankfully, in the past few decades advances in various technologies have made it cheaper and cheaper -- even as the rise of the internet has led many to write off the opportunities for print publishing, and even suggest that paper was dying.

Yet, what if that same trends, of ever decreasing technology costs combined with increasing quality and internet connectivity, enable a new era of print? These trends have the ability to enable things that simply couldn't be done before. We're seeing the beginnings of this with print-on-demand and self-publishing services, but where does it go from here? How far will these technology trends take us in creating totally new opportunities for print? When it's easy and cost effective to not just self-publish, but *micro-publish* suddenly the entire stream of possibilities becomes different. A photographer can publish a special magazine for every attendee at a wedding (even with the attendee's photo customized to be on the front). Or a novelist can let fans buy each chapter to be delivered fresh each month (or week!) as she finishes it. A textbook maker can create a totally customizable textbook, listing out a series of chapters online, allowing professors/teachers/students to create their own combination based on what works best for them.

And those are just a few starter ideas. HP is sponsoring this conversation (with more info at futureofprint.com) about how these trends will enable all sorts of new possibilities and business models. What new opportunities will be enabled thanks to ever cheaper print-on-demand offerings that combine customization, high quality and the connectivity of the internet? What new businesses may spring out of this convergence? What new hobbies, side projects, cultural artifacts? We're looking for creative thinking on where these trends will take us and what they'll enable.

Continuing from our earlier cases, American Express is sponsoring more conversations here in the Insight Community concerning how small businesses can handle the current economic environment. Contributions to our past discussions have made their way to American Express' OPEN Forum blog, and we're looking for further insights that will complement the topics on the economy section of the OPEN Forum blog.

While the headlines are still somewhat gloomy, there are some signs that the economy may be starting to turn around, and some businesses are trying to start up or grow. If you're a part of this group, there are obvious reasons to be cautious. So what steps are you taking to make sure your plans for growth are not foolhardy in this environment? What kinds of expansion are justifable? What resources are available to small businesses that are trying to expand during economic hard times? These are just a few topic suggestions, feel free to contribute your own recommendations.

Ideally, submissions will contain specific examples and personal experience. Any insight that is selected to be published on the American Express OpenForum blog will be awarded a payment. You may submit multiple insights, but make each submission a post that can stand alone.

Continuing from our earlier cases, American Express is sponsoring more conversations here in the Insight Community concerning how small businesses can handle the current economic environment. Contributions to our past discussions have made their way to American Express' OPEN Forum blog, and we're looking for further insights that will complement the topics on the economy section of the OPEN Forum blog.

For this case, we're looking for small business owners who have found that teaming up with other business has improved both organizations. If you've experienced this phenomenon, tell us how you developed the relationship. How did it evolve? Why do you think the match was successful? Did you actively search out another business to help out yours? If so, how did you go about doing so? What do you think are the most important criteria to evaluate before partnering with another operation?

Ideally, submissions will contain specific examples and personal experience. Any insight that is selected to be published on the American Express OpenForum blog will be awarded a payment. You may submit multiple insights, but make each submission a post that can stand alone.

Continuing from our earlier cases, American Express is sponsoring more conversations here in the Insight Community concerning how small businesses can handle the current economic environment. Contributions to our past discussions have made their way to American Express' OPEN Forum blog, and we're looking for further insights that will complement the topics on the economy section of the OPEN Forum blog.

Given the economic slowdown, many small businesses are putting in some extra effort to retain and gain customers. How can small business owners effectively execute improvements in customer service for this? How should any changes be measured to determine if they work? When does a small business owner know when customer service is good enough? What can managers do to encourage and inspire great customer service from employees? These are just a few topic suggestions, feel free to contribute your own recommendations.

Ideally, submissions will contain specific examples and personal experience. Any insight that is selected to be published on the American Express OpenForum blog will be awarded a payment. You may submit multiple insights, but make each submission a post that can stand alone.