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Where is GPS headed? Make your wishlists and predictions here, and they may come true someday...
Suggest plans for a large soft drink manufacturer to boost sales for its retail channels.
Closed: 11 Jun 2007, 11:59PM PT
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In the last few months, the online service Twitter has taken off. There's some debate if this is something really important, or merely a fad. Without necessarily rehashing that debate, discuss how a consumer packaged goods company might make use of Twitter (or similar tools) in innovative ways.
For context, in the early days of the web, plenty of traditional companies ignored the web and later blogs as passing fads, only to realize much later that they could have benefited from embracing such trends early on. As a consumer packaged goods company, we're trying to understand whether Twitter faces the same curve and if it makes sense to make use of it now, and if so, how could it be useful (if at all).
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Closed: 17 Apr 2007, 11:59PM PT
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What features do you feel are missing from the Techdirt Insight Community and should be added? How can we improve the service?
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