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Supplementing Internal Strategy Efforts


A JAJAH Case Study

Engaging the Insight Community to Anticipate Opportunities

With rapid growth and a fierce development schedule, JAJAH team realized it might be missing out on potential new areas of expansion in a rapidly changing market. Using the Insight Community gave the company a stunning number of ideas in a range of directions all with a JAJAH specific context.

The Need

JAJAH is a popular new service that helps consumers make cheap phone calls over the internet without special equipment or software. While JAJAH was out in front in the emerging consumer VOIP category, they were blazing a new market trail as they went. And the company’s rapid fire development schedule and exponential growth in worldwide users made it difficult for the JAJAH team to step back and identify new sweet spots for growth.

The Solution

As part of a range of new applications for the JAJAH service, the company created JAJAH Buttons -- active icons that sit in emails, web pages, blogs, and social network profiles -- which allow people to call each other while keeping phone numbers private. On the heels of the successful initial launch of JAJAH Buttons, JAJAH wanted to explore big new ideas for continuing the service’s viral adoption momentum and extending the company’s range of strategic online telephony offerings.

After hearing about the Insight Community, JAJAH decided to put the community to the test. "I was skeptical at first, especially because I’m very protective of our budget," said Frederik Hermann, director of global marketing for JAJAH. "But it sounded interesting enough to give it a try." Floor64 designed a case with JAJAH to appeal to experts in net communications and social technologies and opened it to the Insight Community to contribute insight.

The Result

Within a few days JAJAH received sixteen detailed, multi-dimensional answers from Insight Community members. Member recommendations ranged from marketing campaigns to new service ideas to strategic partnership options, all addressing JAJAH’s core desire to light up viral adoption of JAJAH Buttons. "I was surprised at how deeply the Insight Community members dug in to understand our company and our issues," Hermann continued. "The Insight Community is a great place to turn for answers. I was very happy about how good the feedback was. They gave us a ton of things to do."

JAJAH (, offers flexible, next-generation telephony solutions for consumers and businesses. JAJAH’s award-winning communication services make it easier for people to stay in touch using any device, on any network, anywhere. Leveraging a universal open telecommunications platform, JAJAH’s managed services allow mobile operators, landline carriers, cable companies, technology companies and other businesses to adopt its voice solutions with minimal investment and time to market.