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Alex Nesbitt
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My focus is the business of new and social media. I work with brands and media companies to define how new and social media can help meet marketing and content goals.
I help companies develop social marketing strategies, identify specific goals, select the most appropriate media and develop effective ways to engage, activate and monetize their customers and fans.
I share my economic insights, research and interviews with media and brand executives on Digital Podcast.
My background includes 20 years of helping companies with strategy and operational effectiveness with The Boston Consulting Group and Co-plenish. I specialized in how to turn collaborative processes such as supply chain management into a competitive advantage.
