A 25-year employee of HP, most of that with the Printing business, in various marketing, strategy and business development roles. Currently a columnist for The Hard Copy Observer ("Jim Lyons Observations"), a publication of Lyra Research, in addition to authoring a related blog at JimLyonsObservations.blogspot.com. Focus of the print column is marketing-related features from the printing and imaging industry, and the blog offers more timely updates and analysis on industry happenings. Also do private consulting and am teach graduate-level marketing.
Print's Value Proposition, and Market Segments
How To Harness User-Generated Content In Branding Campaigns?
http://jimlyonsobservations.blogspot.com
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