Expertise On Demand
Masters in Social Sciences from Southern Oregon.
Multimedia, GIS, and Geography.
Bachelor of Science from University of Wisconsin at Madison.
Majors: Botany and Psychology.
Professional Experience 1990-2005.
Coordinated Internet marketing and multiple website development for the Southern Oregon Visitors Association, a large regional tourism promotion group covering seven counties of Oregon and over 14,000 square miles. Developed organic and pay per click search strategies for several websites.
Managed grant and deployment of statewide touch kiosk Internet system for the state of Oregon, a partnership with the Federal Scenic Byways Program, Oregon Department of Transportation, State Tourism, and the Southern Oregon Visitors Association. Developed organic and pay per click search strategies for several websites. Developed the first commercial websites for Crater Lake National Park and Oregon Caves National Monument.
Presented findings of one of the first online Internet conversion studies at the Travel Industry Association of America national education conference in Vail, Colorado. Have also spoken extensively in Oregon about internet marketing strategy for the travel sector.
Past board member: California Oregon Intelligent Transportation Systems project. Helped review policies and deployments of travel technology (such as road web cams) for the Northern California and Southern Oregon regions.
Winner of Oregon's Governor's Award for Innovative Tourism Development for creating the partnership and grant that led to Oregon's first state travel website TravelOregon.com.
Publisher of travel, history, and news at several regional and national websites and blogs. Major annual conference coverage include CES Las Vegas and Search Engine Strategies San Jose.
Partner/Owner of Online Highways LLC. This Florence, Oregon internet publishing company works in conjunction with two of the Pacific Northwest's leading travel magazines - Northwest Travel and Oregon Coast Magazine to produce one of the most comprehensive online travel resources "Online Highways".
As an owner my work with Online Highways has been primarily company strategy and blogging.