Sponsoring an Insight Community case is a unique way to draw in partners, customers and experts from your market and encourage them to participate.
Contributing to an Insight Community case provides the opportunity to engage in dynamic professional discussions while earning recognition and cash rewards.
Join today, sign in and gain access to all the tools you need to immediately create, track and access the power of the Insight Community.
Sponsors from a variety of industries work with Floor64 analysts to create cases that pose challenging and relevant questions to the community. To drive the quality of the insights, bonuses are set for each case.
The case is launched and Insight Community members are notified via RSS feed, email and their own personal dashboard. When they view the case detail they get a description of the topic and questions, as well as, submission guidelines, close date and the bonus awards available for top insights in the case.
Members begin to add their unique perspectives and expertise to the case by adding insights using the built-in tools. They can also contribute to the discussion by adding comments that clarify, challenge and respond to other insights.
The case closes. Sponsors rate the contributions. Floor64 analysts review the case and sponsor input, determine the most on-target contributions and award the bonuses.
The content generated by the Insight Community is then delivered to the sponsors for use in both internal and external marketing and analytical tasks. Current sponsors are using their content to create:
· Micro-sites
· Whitepapers
· Supercharged corporate blog content
· And more
Dell needed a creative way to start a conversation with experts in a very specific market. Using the Insight Community, Dell succeeded in connecting with experts, customers and even other vendors in a far deeper conversation than had previously existed in the space.
Creating content for your corporate blog that creates interest and viral connectivity across the Web requires enormous on-going effort for most companies. LetsTalk uses the Insight Community to keep it’s blog content interesting and dynamic - driving customer interest and growing their own brand identity in a very active market.
Dow Jones Client Solutions wanted to supplement it’s own internal strategy and intelligence efforts with other perspectives. In the Insight Community it found a great way to explore emerging trends, participate in those discussions and also develop connective offerings using the content long after the case had closed.
