Expertise On Demand
Sponsors from a variety of industries work with Floor64 analysts to create conversations that pose challenging and relevant questions to the community. To drive the quality of the insights, bonuses are set for each conversation.
The conversation is launched and Insight Community members are notified via RSS feed, email and their own personal dashboard. When they view the conversation, they get a description of the topic and questions, as well as submission guidelines, close date and the bonus awards available for top insights in the conversation.
Members begin to add their unique perspectives and expertise to the conversation by adding insights using the built-in tools. They can also contribute to the discussion by adding comments that clarify, challenge and respond to other insights.
The content generated by the Insight Community is then delivered to the sponsors for use in both internal and external marketing and analytical tasks. Current sponsors are using their content to create:
· Supercharged corporate blog content
· And more
Dell needed a creative way to start a conversation with experts in a very specific market. Using the Insight Community, Dell succeeded in connecting with experts, customers and even other vendors in a far deeper conversation than had previously existed in the space.
Creating content for your corporate blog that creates interest and viral connectivity across the Web requires enormous on-going effort for most companies. LetsTalk uses the Insight Community to keep it’s blog content interesting and dynamic - driving customer interest and growing their own brand identity in a very active market.
Dow Jones Client Solutions wanted to supplement it’s own internal strategy and intelligence efforts with other perspectives. In the Insight Community it found a great way to explore emerging trends, participate in those discussions and also develop connective offerings using the content long after the case had closed.