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Frederik Hermann
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I specialised in Viral, Buzz and Word of Mouth Marketing during my studies in Information Engineering and Management at the Elite University of Karlsruhe (Germany).
The Information Engineering and Management program combines Computer Science, Business Administration, and Law in a unique degree program that is designed to meet the current and future requirements of science and business.
I wrote my master thesis about the theoretical background of Viral, Buzz and Word of Mouth Marketing at the Institute of Information Systems and Management, department of Information Services and Electronic Markets at the University of Karlsruhe, Prof. Dr. Andreas Geyer-Schulz. The thesis focused on the mathematical and theoretical background and is based on two years of research in Social Network Analysis (SNA), Memetics, Fuzzy Logic, Epidemiology, Complex Systems, Non-linear Dynamics, Deterministic Chaos, the Theory of Diffusion and the Theory of Chaos on the basis of Viral Marketing case studies.
I am the CEO and founder of netzkobol.de | mediasolutions. A network of talented designers, marketing professionals and IT-specialists, providing marketing, advertising, web design- and IT-services.
I was working for vm-people (www.vm-people.de) in Berlin (Germany) as a project manager and in conceptual design of viral marketing campaigns.
I'm a consultant in online marketing, online branding, community marketing and social media.
http://www.netzkobold.com
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