About This Case

Closed

9 May 2007, 11:59PM PT

Bonus Detail

  • Top 3 Qualifying Insights Earn $100 Bonus

Posted

19 Apr 2007, 12:00AM PT

Industries

  • Advertising / Marketing / Sales
  • Consumer Services / Retail Industry
  • Enterprise Software & Services
  • Internet / Online Services / Consumer Software
  • Media / Entertainment
  • Start-Ups / Small Businesses / Franchises

Making Twitter Useful

 

Closed: 9 May 2007, 11:59PM PT

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In the last few months, the online service Twitter has taken off. There's some debate if this is something really important, or merely a fad. Without necessarily rehashing that debate, discuss how a consumer packaged goods company might make use of Twitter (or similar tools) in innovative ways.

For context, in the early days of the web, plenty of traditional companies ignored the web and later blogs as passing fads, only to realize much later that they could have benefited from embracing such trends early on. As a consumer packaged goods company, we're trying to understand whether Twitter faces the same curve and if it makes sense to make use of it now, and if so, how could it be useful (if at all).

14 Insights

 

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