About This Case


17 Aug 2009, 11:59PM PT


10 Aug 2009, 12:18PM PT


  • Advertising / Marketing / Sales
  • Consumer Services / Retail Industry
  • Internet / Online Services / Consumer Software
  • Media / Entertainment
  • Start-Ups / Small Businesses / Franchises

Ideas For CwF+RtB Promotions


Closed: 17 Aug 2009, 11:59PM PT

As you know, we've been running our CwF+RtB experiment for a few weeks now. We're looking to do new promotions and special "this week only" types of offerings, on a regular basis. Two weeks ago, the special offer was a free Techdirt hoodie or free lunch with Mike Masnick, with the purchase of both the Book Club and the Music Club packages. This past week, we tried separating out just Amanda Palmer's signed book and CD for those who didn't want the entire Music Club. We've got plenty of ideas for other promotions, but we thought, why not get some ideas from you? And we'll do it as an Insight Community case, as well, to demonstrate again how the Insight Community works. So, the way this will work is that you get to suggest ideas for promotions within CwF+RtB (or potentially new tiers that go beyond the 1 week promotion), and if we use your idea (this only applies to the first person to suggest that particular idea), you'll get a free Approaching Infinity package, with the book signed by Mike (that doesn't come with the regular package). So, you'd get Mike's signed book plus a free t-shirt. We look forward to your ideas!

19 Insights


This case has closed, so Insights are no longer being accepted.