About This Case

Closed

24 Mar 2009, 11:59PM PT

Bonus Detail

  • Each Selected Insight
    Earns a $200 Bonus

Posted

16 Mar 2009, 5:07PM PT

Industries

  • Advertising / Marketing / Sales
  • Consumer Services / Retail Industry
  • Finance
  • Government / Politics / Global Issues
  • Hospitality / Leisure / Hotel
  • Human Resources
  • Internet / Online Services / Consumer Software
  • Real Estate
  • Start-Ups / Small Businesses / Franchises
  • Transportation / Travel

Improving Customer Service For Better Sales

 

Closed: 24 Mar 2009, 11:59PM PT

Earn up to $200 for Insights on this case.

Continuing from our earlier cases, American Express is sponsoring more conversations here in the Insight Community concerning how small businesses can handle the current economic environment. Contributions to our past discussions have made their way to American Express' OPEN Forum blog, and we're looking for further insights that will complement the topics on the economy section of the OPEN Forum blog.

Given the economic slowdown, many small businesses are putting in some extra effort to retain and gain customers. How can small business owners effectively execute improvements in customer service for this? How should any changes be measured to determine if they work? When does a small business owner know when customer service is good enough? What can managers do to encourage and inspire great customer service from employees? These are just a few topic suggestions, feel free to contribute your own recommendations.

Ideally, submissions will contain specific examples and personal experience. Any insight that is selected to be published on the American Express OpenForum blog will be awarded a payment. You may submit multiple insights, but make each submission a post that can stand alone.

20 Insights

 

This case has closed, so Insights are no longer being accepted.