About This Case


16 Sep 2009, 11:59PM PT

Bonus Detail

  • Each Selected Insight
    Earns a $200 Bonus


9 Sep 2009, 12:00AM PT


  • Advertising / Marketing / Sales
  • Enterprise Software & Services
  • Finance
  • Government / Politics / Global Issues
  • Hardware
  • Human Resources
  • IT / IT Security
  • Internet / Online Services / Consumer Software
  • Start-Ups / Small Businesses / Franchises

Navigating The New Business World After This Recession


Closed: 16 Sep 2009, 11:59PM PT

Earn up to $200 for Insights on this case.

The usual economic indicators suggest things aren't getting worse as fast as before, and the more cautious forecasters are offering some less-than-optimistic predictions of a long road ahead for recovery. Several analysts (in reports from McKinsey Quarterly, Harvard Business Review and the like) point out that business has fundamentally changed and that the current downturn is not simply part of a regular business cycle. On the upside, though, the preceding decades have developed an incredible collection of enabling technologies that businesses may have only scratched the surface of -- which have laid the foundations for future long-term economic growth.

In this environment, employees look for real leadership and direction from their corporate executives. So this case sponsor, HP, is looking to inspire forward-looking discussions with essays aimed at executive level managers. We're looking for insightful articles that may help guide executives towards success during uncertain times. What does an executive need to do or need to know to be more effective nowadays? What does the future of business look like? How can an organization thrive under pressure? What innovative technologies or services will help companies stay competitive? What techniques can be used to motivate and promote innovation? How can workflows be optimized to be smarter, more efficient and productive? These are just some example starting topics to give you a general sense of what we're looking for -- we're not expecting point-by-point answers. We encourage unique (and even entertaining) submissions on related topics.

The best insights will be used as posts on an HP website that will be announced later. Please submit essays that are at least 500 words in length.

UPDATE: The sponsor is more accurately "HP Enterprise" -- so the target audience is specifically executives and decision makers (CEOs, CFOs, COOs, etc) at large companies.

13 Insights


This case has closed, so Insights are no longer being accepted.