Welcome to the Insight Community.

The Insight Community is a powerful new marketplace, developed by Floor64, as the fastest, most cost-effective way to use conversational marketing to supercharge your corporate advertising, blogging, strategy and intelligence efforts.

Welcome to the Insight Community
The Insight Community is a powerful new marketplace, developed by Floor64, as the fastest, most cost-effective way to use conversational marketing to supercharge your corporate advertising, blogging, strategy and intelligence efforts.

See how it works


Featured Cases

Suggest plans for a large soft drink manufacturer to boost sales for its retail channels.

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Where is GPS headed? Make your wishlists and predictions here, and they may come true someday...

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Advice needed for smaller businesses for the credit crunch, can you help?

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All Interest Areas rss feed Insight Community Cases (All Public)

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Making Twitter UsefulCase Details

 

Closed: 9 May 2007, 11:59PM PT

Earn up to $100 for Insights on this case.

In the last few months, the online service Twitter has taken off. There's some debate if this is something really important, or merely a fad. Without necessarily rehashing that debate, discuss how a consumer packaged goods company might make use of Twitter (or similar tools) in innovative ways.

For context, in the early days of the web, plenty of traditional companies ignored the web and later blogs as passing fads, only to realize much later that they could have benefited from embracing such trends early on. As a consumer packaged goods company, we're trying to understand whether Twitter faces the same curve and if it makes sense to make use of it now, and if so, how could it be useful (if at all).

14 Insights

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WANTED: Predictions For A Google-Made Mobile DeviceCase Details

 

Closed: 4 May 2007, 11:59PM PT

Earn up to $100 for Insights on this case.

Now that Apple has finally announced the iPhone, plenty of attention has shifted to the potential for Google to make its own revolutionary mobile device. If you were in charge of such a product at Google, how would you design such a device? What features would it include? How would it work? What would you do to make it a valuable addition to the Google product portfolio?

6 Insights

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Explain Cisco's Acquisitions of Social Networking TechnologyCase Details

 

Closed: 17 Apr 2007, 11:59PM PT

Earn up to $100 for Insights on this case.

Cisco has recently purchased two different sets of social networking technology (FiveAcross and assets from Tribe.net). What do you think Cisco's strategy or thought process is in making these acquisitions?

5 Insights

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Predictions for Samsung's BlackjackCase Details

 

Closed: 9 Apr 2007, 11:59PM PT

Earn up to $100 for Insights on this case.

Samsung recently came out with its Blackjack handset for Cingular, targeted at competing with RIM's Blackberry device. Can it really compete? If not, why not (and what can it do to compete)? If yes, why?

4 Insights

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The Future of Wireless BroadbandCase Details

 

Closed: 4 Apr 2007, 11:59PM PT

Earn up to $100 for Insights on this case.

Wireless broadband is coming in one format or another. When the world shifted from dialup to broadband, it opened up plenty of new applications and uses (many of which were not widely foreseen). What new and different uses will widespread wireless broadband allow? Will they be bottom up (designed by users) or top down (designed by carriers) and why?

5 Insights

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Threats to Traditional Enterprise SoftwareCase Details

 

Closed: 30 Mar 2007, 11:59PM PT

Earn up to $100 for Insights on this case.

The traditional enterprise software business is being attacked from two directions, open source technologies and hosted software-as-a-service (SaaS) offerings. Do these represent a real threat to the incumbent software providers, and if so, what is the best way to deal with it?

5 Insights

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Will Security Software Mergers and Acquisition Continue?Case Details

 

Time left: No expiration

Earn up to $150 for Insights on this case.

There's been tremendous consolidation lately in the computer security space, with many of the big firms (Symantec, McAfee) gobbling up the smaller players. Is this trend likely to continue over the next 18 to 24 months? Why or why not? Either way, is this a good thing or a bad thing for the overall IT security industry and why?

15 Insights

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Help Improve the Techdirt Insight CommunityCase Details

 

Time left: No expiration

What features do you feel are missing from the Techdirt Insight Community and should be added? How can we improve the service?

49 Insights

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