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We're on the hunt for organizations (companies, non-profits, schools, etc) that encourage innovation in a unique or interesting way.  Sure, every company claims to foster innovation, but few truly do.  So we're looking for those rare gems.  Nominate your favorite examples, and tell us why you think your nominee deserves to get some recognition. 

Obviously, innovation itself is a complex concept that isn't easily quantified.  But as we build up a list of examples, we may find common themes and quantifiable criteria that will help to define measures of innovative efforts.  With your help, we may be able to identify the best methodologies for generating innovative ideas.

8 Insights

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Implementing Big Ideas During A RecessionCase Details

 

Closed: 10 Jun 2009, 11:59PM PT

Earn up to $100 for Insights on this case.

The current economic situation has certainly reduced the financing prospects of a good number of big ideas, but that doesn't mean the development of innovative businesses and technologies should (or will) grind to a halt. Obviously, though, starting up during a boom is a bit different than bootstrapping during a recession. But that just means more garage startups get created in actual garages -- focused on creating truly valuable services and technology.

So what kind of big ideas are possible to develop during a recession? How can government help (or hinder) economic growth under the current financial conditions? What kinds of technology revolutions may be primed to go right now -- and what can help give them a boost? What areas of business are thriving currently and are poised to continue to grow even when the economy recovers? How do companies plan for long-term growth and avoid pessimistic short-term thinking?

Microsoft People Ready Business is sponsoring this case to create interesting discussions at BigThink's section on Navigating Today's Economy. We're looking for unique perspectives that will inspire further conversations, and selected insights will be published on BigThink.com.

16 Insights

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How To Harness User-Generated Content In Branding Campaigns?Case Details

 

Closed: 23 Jul 2007, 11:59PM PT

Earn up to $300 for Insights on this case.

As a Fortune 500 company considering a consumer-focused branding campaign that incorporates user-generated content, we are an office equipment and services provider looking to maximize the benefits of an online video campaign using YouTube and other online video communities. Obviously, we are aiming for a fresh and vibrant (and perhaps viral) response, but we also realize there may be somewhat negative portrayals of our brand.

1) Given our broad audience of consumers, how can we best encourage positive entries and on-message responses? Suggest online venues where the prevailing tone is upbeat -- or virtual locations that should be avoided if they are known to be too crass. How can these characterizations be determined?

2) Suggest creative ways to promote the collected video materials, after the submission period is officially over, that leverage online communities.

3) Other than ignoring or deleting content that may be negative, how should we handle submissions that are not entirely favorable to our brand?

11 Insights

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