Insight Community

As a Fortune 500 company considering a consumer-focused branding campaign that incorporates user-generated content, we are an office equipment and services provider looking to maximize the benefits of an online video campaign using YouTube and other online video communities. Obviously, we are aiming for a fresh and vibrant (and perhaps viral) response, but we also realize there may be somewhat negative portrayals of our brand.

1) Given our broad audience of consumers, how can we best encourage positive entries and on-message responses? Suggest online venues where the prevailing tone is upbeat -- or virtual locations that should be avoided if they are known to be too crass. How can these characterizations be determined?

2) Suggest creative ways to promote the collected video materials, after the submission period is officially over, that leverage online communities.

3) Other than ignoring or deleting content that may be negative, how should we handle submissions that are not entirely favorable to our brand?

From the point-of-view of a startup music recommendation service, we're considering expanding beyond music recommendations into other fields, as well as more geographic regions.

1) How should a mobile recommendation service best target the North American market? The European market? The Asian market?
2) What do you think the top 3 mobile recommendations services will be (other than music)?

With the introduction of the iPhone coming soon, there's been plenty of talk about whether or not it will succeed. Many analyst firms are weighing in and giving their thoughts on the iPhone. However, a much more interesting discussion may be about how it changes the rest of the market. Given the various strengths and weaknesses of the iPhone, how will other device vendors and mobile operators respond? We, at Techdirt, are raising this issue ourselves, and depending on the results, will help promote the winners on Techdirt, highlighting your analysis as a guest post while providing links back to your own site.

Flurry.com would like some blogger perspectives on mobile RSS feeds. Flurry offers a free mobile RSS reader (non-WAP) and is looking for feedback to improve its service.

1) Describe your view of the mobile RSS market. Who do you see as the leader in mobile RSS readers? Why?

Please check out Flurry.com (and try out the mobile RSS widget, if you like).
2) As a blogger, what would motivate you to include Flurry's RSS Widget on your blog?
3) What are Flurry's strengths/weaknesses, and how can they best promote/address them?