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Telephony service provider JAJAH has launched a new application called JAJAH Buttons which allows users to integrate the ability to make a phone call into emails, websites, blogs or social network profiles.


1) Suggest creative viral ways to promote this service. How can JAJAH Buttons be made most appealing and spread to its worldwide audience in a viral manner? JAJAH is looking for more than just "Target young users on Facebook" -- but for truly effective ways to increase the adoption of JAJAH Buttons and JAJAH's service in general, and maintain a steady flow of new users.

2) More long term, what else can JAJAH offer users to produce useful telephony tools and help users to use JAJAH frequently? JAJAH already offers conference call services, scheduled call meetings, and SMS messages from PCs to mobile phones. What are some strategic offerings that JAJAH can provide to users that might expand the scope of online telephony use?

In order to test the service, JAJAH will pre-fund your account with free credits. To do this you must first sign up as a JAJAH user at www.jajah.com. Then, to request funding for a trial account, please email Techdirt(-at-)jajahbuttons.com, and provide them with the email address that you used to create your JAJAH account.

This is how it works from a JAJAH Button owner's perspective:

Register or log on to your JAJAH account. Create your own JAJAH Button. Paste a snippet of HTML code or a URL onto your website, blog or email signature -- and your friends, colleagues or clients can call you without any cost or registration steps on their end.

This is how Buttons work from a caller's perspective:

Initiating a call through a JAJAH Button is as easy as entering your own phone number and clicking "Call." All at absolutely no cost to the caller, JAJAH Buttons link people globally phone-to-phone, without any download, headset or contract.