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Placing Bets On Telco Before The Year Runs Out..Case Details

 

Closed: 4 Jun 2007, 11:59PM PT

Earn up to $100 for Insights on this case.

If you were advising a private equity group that had an interest in consumer telecommunication services, where would you invest in the next 6 months? What areas have at least double-digit growth potential? Restrict your responses to North America.

4 Insights

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Video Store 2.0Case Details

 

Closed: 30 May 2007, 11:59PM PT

Earn up to $100 for Insights on this case.

Several video-on-demand services are ramping up, allowing users to download TV shows and movies onto a variety of devices. From the perspective of a traditional content producer, which video-on-demand services will attract the largest viewership in the next year? How will TV studios need to change what they do as these services grow?

3 Insights

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Pick Your Favorite Wireless SaaS ToolsCase Details

 

Closed: 25 May 2007, 11:59PM PT

Earn up to $100 for Insights on this case.

Two big topics these days are SaaS and wireless. Obviously the two are on a converging path. Already, Blackberry email is considered an essential wireless SaaS offering. What other opportunities do you see coming into this space. If you were investing in wireless Saas, where do you think the biggest opportunities are today?

6 Insights

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Outline Strategies For Marketing A Mobile Video ServiceCase Details

 

Closed: 20 May 2007, 11:59PM PT

Earn up to $1,000 for Insights on this case.

Mywaves has created a unique embeddable video player (available at http://www.mywaves.com) with complete mobile capabilities. In addition to all the usual features of embedded players, it's designed to integrate with mobile phones and can be used as a viral marketing tool. With mywaves, users can send content from the web to their phones or to their friends' devices. Videos can also be uploaded directly from mobile phones and sent right to other users' handsets, as well as the web.

Mywaves is interested in the following feedback about its player:

1) What are the obstacles to adoption? How can they be overcome?
2) How can mywaves be marketed so that potential users can better see its value?
3) What groups of potential users should the company be targeting, and who can benefit the most from the player?
4) How can mywaves better reach that potential audience?
5) Mywaves is in the process of redesigning its site -- What are the top three ways the mywaves site could be improved to better attract and support users?

21 Insights

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Is there a better way to approach computer security?Case Details

 

Closed: 17 May 2007, 11:59PM PT

Earn up to $100 for Insights on this case.

The computer security game seems like a continuous tug o' war, with security firms reacting to each new trick from malicious hackers. Can there be a better way to design security so that we're not always one step behind?

11 Insights

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Adapt A Telco To SurviveCase Details

 

Closed: 14 May 2007, 11:59PM PT

Earn up to $100 for Insights on this case.

The telecom space is facing an interesting convergence challenge, between mobile technologies, broadband technologies and VoIP. Recognizing that the trends for these technologies is inevitable, as a traditional telecom firm, what's the best strategy to embrace these technologies without completely destroying our core telephony business?

7 Insights

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How Do Various Media Device Companies Rate?Case Details

 

Closed: 9 May 2007, 11:59PM PT

Earn up to $50 for Insights on this case.

Please rank the following companies' media device strategy on (a) vision and (b) ability to execute: Apple for the iPod, Microsoft for the Zune, Creative for the Zen, Samsung, Archos, Sony. Rank each on a one to ten scale (1 to 10 for vision, and 1 to 10 for ability to execute), with one being the lowest, and ten being the highest. Please provide a short paragraph explaining your rankings.

3 Insights

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Making Twitter UsefulCase Details

 

Closed: 9 May 2007, 11:59PM PT

Earn up to $100 for Insights on this case.

In the last few months, the online service Twitter has taken off. There's some debate if this is something really important, or merely a fad. Without necessarily rehashing that debate, discuss how a consumer packaged goods company might make use of Twitter (or similar tools) in innovative ways.

For context, in the early days of the web, plenty of traditional companies ignored the web and later blogs as passing fads, only to realize much later that they could have benefited from embracing such trends early on. As a consumer packaged goods company, we're trying to understand whether Twitter faces the same curve and if it makes sense to make use of it now, and if so, how could it be useful (if at all).

14 Insights

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WANTED: Predictions For A Google-Made Mobile DeviceCase Details

 

Closed: 4 May 2007, 11:59PM PT

Earn up to $100 for Insights on this case.

Now that Apple has finally announced the iPhone, plenty of attention has shifted to the potential for Google to make its own revolutionary mobile device. If you were in charge of such a product at Google, how would you design such a device? What features would it include? How would it work? What would you do to make it a valuable addition to the Google product portfolio?

6 Insights

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Predictions for Salesforce.comCase Details

 

Closed: 25 Apr 2007, 11:59PM PT

Earn up to $100 for Insights on this case.

Salesforce.com recently launched their Apex programming language for developing on-demand applications to run on their hosted environment. Is this a compelling offering? If not, why not? If so, why? What might you use it for?

2 Insights

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