How to determine the net benefits for a distributed workforce
What companies support the fastest growing datacenters for the online gaming market?
How will large companies adopt knowledge management technologies?
Closed: 15 Oct 2007, 11:59PM PT
Earn up to $300 for Insights on this case.
18 Insights
Closed: 23 Jul 2007, 11:59PM PT
Earn up to $300 for Insights on this case.
As a Fortune 500 company considering a consumer-focused branding campaign that incorporates user-generated content, we are an office equipment and services provider looking to maximize the benefits of an online video campaign using YouTube and other online video communities. Obviously, we are aiming for a fresh and vibrant (and perhaps viral) response, but we also realize there may be somewhat negative portrayals of our brand.
1) Given our broad audience of consumers, how can we best encourage positive entries and on-message responses? Suggest online venues where the prevailing tone is upbeat -- or virtual locations that should be avoided if they are known to be too crass. How can these characterizations be determined?
2) Suggest creative ways to promote the collected video materials, after the submission period is officially over, that leverage online communities.
3) Other than ignoring or deleting content that may be negative, how should we handle submissions that are not entirely favorable to our brand?
11 Insights
Closed: 16 Jul 2007, 11:59PM PT
Earn up to $150 for Insights on this case.
From the point-of-view of a startup music recommendation service, we're considering expanding beyond music recommendations into other fields, as well as more geographic regions.
1) How should a mobile recommendation service best target the North American market? The European market? The Asian market?
2) What do you think the top 3 mobile recommendations services will be (other than music)?
2 Insights
Closed: 24 Jun 2007, 11:59PM PT
Earn up to $250 for Insights on this case.
5 Insights
Closed: 1 Jul 2007, 11:59PM PT
Earn up to $500 for Insights on this case.
Flurry.com would like some blogger perspectives on mobile RSS feeds. Flurry offers a free mobile RSS reader (non-WAP) and is looking for feedback to improve its service.
1) Describe your view of the mobile RSS market. Who do you see as the leader in mobile RSS readers? Why?
Please check out Flurry.com (and try out the mobile RSS widget, if you like).
2) As a blogger, what would motivate you to include Flurry's RSS Widget on your blog?
3) What are Flurry's strengths/weaknesses, and how can they best promote/address them?
8 Insights
Closed: 25 Jun 2007, 11:59PM PT
Earn up to $250 for Insights on this case.
13 Insights
Closed: 2 Jul 2007, 11:59PM PT
Earn up to $100 for Insights on this case.
21 Insights
Closed: 18 Jun 2007, 11:59PM PT
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As more and more devices add GPS capabilities, what features will really differentiate personal navigation devices (PNDs)? What location based services will be most valuable to drivers? To pedestrians? What will GPS devices look like in 5 years?
10 Insights
Closed: 30 May 2007, 11:59PM PT
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3 Insights
Closed: 4 Jun 2007, 11:59PM PT
Earn up to $100 for Insights on this case.
4 Insights
Closed: 11 Jun 2007, 11:59PM PT
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4 Insights
Closed: 25 May 2007, 11:59PM PT
Earn up to $100 for Insights on this case.
6 Insights
Closed: 20 May 2007, 11:59PM PT
Earn up to $1,000 for Insights on this case.
21 Insights
Closed: 17 May 2007, 11:59PM PT
Earn up to $100 for Insights on this case.
11 Insights
Closed: 9 May 2007, 11:59PM PT
Earn up to $100 for Insights on this case.
In the last few months, the online service Twitter has taken off. There's some debate if this is something really important, or merely a fad. Without necessarily rehashing that debate, discuss how a consumer packaged goods company might make use of Twitter (or similar tools) in innovative ways.
For context, in the early days of the web, plenty of traditional companies ignored the web and later blogs as passing fads, only to realize much later that they could have benefited from embracing such trends early on. As a consumer packaged goods company, we're trying to understand whether Twitter faces the same curve and if it makes sense to make use of it now, and if so, how could it be useful (if at all).
14 Insights
Closed: 17 Apr 2007, 11:59PM PT
Earn up to $100 for Insights on this case.
5 Insights
Time left: No expiration
Earn up to $150 for Insights on this case.
15 Insights
Time left: No expiration
What features do you feel are missing from the Techdirt Insight Community and should be added? How can we improve the service?
49 Insights