Suggest plans for a large soft drink manufacturer to boost sales for its retail channels.
How to determine the net benefits for a distributed workforce
What companies support the fastest growing datacenters for the online gaming market?
Closed: 23 Jul 2007, 11:59PM PT
Earn up to $300 for Insights on this case.
As a Fortune 500 company considering a consumer-focused branding campaign that incorporates user-generated content, we are an office equipment and services provider looking to maximize the benefits of an online video campaign using YouTube and other online video communities. Obviously, we are aiming for a fresh and vibrant (and perhaps viral) response, but we also realize there may be somewhat negative portrayals of our brand.
1) Given our broad audience of consumers, how can we best encourage positive entries and on-message responses? Suggest online venues where the prevailing tone is upbeat -- or virtual locations that should be avoided if they are known to be too crass. How can these characterizations be determined?
2) Suggest creative ways to promote the collected video materials, after the submission period is officially over, that leverage online communities.
3) Other than ignoring or deleting content that may be negative, how should we handle submissions that are not entirely favorable to our brand?
11 Insights
Closed: 16 Jul 2007, 11:59PM PT
Earn up to $150 for Insights on this case.
From the point-of-view of a startup music recommendation service, we're considering expanding beyond music recommendations into other fields, as well as more geographic regions.
1) How should a mobile recommendation service best target the North American market? The European market? The Asian market?
2) What do you think the top 3 mobile recommendations services will be (other than music)?
2 Insights
Closed: 28 Jun 2007, 11:59PM PT
Earn up to $150 for Insights on this case.
12 Insights
Closed: 24 Jun 2007, 11:59PM PT
Earn up to $250 for Insights on this case.
5 Insights
Closed: 1 Jul 2007, 11:59PM PT
Earn up to $500 for Insights on this case.
Flurry.com would like some blogger perspectives on mobile RSS feeds. Flurry offers a free mobile RSS reader (non-WAP) and is looking for feedback to improve its service.
1) Describe your view of the mobile RSS market. Who do you see as the leader in mobile RSS readers? Why?
Please check out Flurry.com (and try out the mobile RSS widget, if you like).
2) As a blogger, what would motivate you to include Flurry's RSS Widget on your blog?
3) What are Flurry's strengths/weaknesses, and how can they best promote/address them?
8 Insights
Closed: 25 Jun 2007, 11:59PM PT
Earn up to $250 for Insights on this case.
13 Insights
Closed: 2 Jul 2007, 11:59PM PT
Earn up to $100 for Insights on this case.
21 Insights
Closed: 18 Jun 2007, 11:59PM PT
Earn up to $100 for Insights on this case.
As more and more devices add GPS capabilities, what features will really differentiate personal navigation devices (PNDs)? What location based services will be most valuable to drivers? To pedestrians? What will GPS devices look like in 5 years?
10 Insights
Closed: 30 May 2007, 11:59PM PT
Earn up to $100 for Insights on this case.
3 Insights
Closed: 4 Jun 2007, 11:59PM PT
Earn up to $100 for Insights on this case.
4 Insights