Insight Community

The business of print has always been a risky one. While the printing press made it much cheaper to print, there were still significant fixed costs involved. In order to make it economically feasible to print something, you had to make sure there were enough buyers, which involved significant forecasting. There were also significant costs associated with setting up each print run, such that it wasn't economically reasonable to do really custom work. Thankfully, in the past few decades advances in various technologies have made it cheaper and cheaper -- even as the rise of the internet has led many to write off the opportunities for print publishing, and even suggest that paper was dying.

Yet, what if that same trends, of ever decreasing technology costs combined with increasing quality and internet connectivity, enable a new era of print? These trends have the ability to enable things that simply couldn't be done before. We're seeing the beginnings of this with print-on-demand and self-publishing services, but where does it go from here? How far will these technology trends take us in creating totally new opportunities for print? When it's easy and cost effective to not just self-publish, but *micro-publish* suddenly the entire stream of possibilities becomes different. A photographer can publish a special magazine for every attendee at a wedding (even with the attendee's photo customized to be on the front). Or a novelist can let fans buy each chapter to be delivered fresh each month (or week!) as she finishes it. A textbook maker can create a totally customizable textbook, listing out a series of chapters online, allowing professors/teachers/students to create their own combination based on what works best for them.

And those are just a few starter ideas. HP is sponsoring this conversation (with more info at futureofprint.com) about how these trends will enable all sorts of new possibilities and business models. What new opportunities will be enabled thanks to ever cheaper print-on-demand offerings that combine customization, high quality and the connectivity of the internet? What new businesses may spring out of this convergence? What new hobbies, side projects, cultural artifacts? We're looking for creative thinking on where these trends will take us and what they'll enable.

Continuing our string of useful conversations, Register.com is sponsoring a series of discussions at the Insight Community concerning the development of a web presence by small business owners. Selected insights generated here will be featured on Register.com's Learning Center to benefit beginners in the small business community who are looking to build robust online websites.

For this first case, we're looking for recommendations on how business owners and entrepreneurs can get started with their efforts to expand their business online. Given the maturity of online advertising and the internet as a communication channel for customer service, how can small businesses take advantage of email, websites and web services to acquire new customers or increase customer loyalty? What metrics should a small business monitor to judge its online efforts? What kind of expertise does a business need to create a long-term online plan?

These are not the only questions to answer, but merely a sampling of some interesting topics. When submitting your contribution, avoid simply answering the questions listed here and develop your own unique insights for an approximately 200-500 word article that a small business audience would find interesting and enlightening.

Selected insights from this case will be re-published on Register.com's small business resource website, and the goal is to create a collection of educational articles aimed at a non-technical audience.

From both the digital nomad's perspective and the perspective of anyone who manages digital nomads, one of the biggest challenges is in maintaining productivity on the go. For some, the freedom of being a digital nomad allows them to be more productive, by letting them work at the best time and the most convenient places. However, for others, the lack of structure makes productivity difficult. For those of you who are digital nomads, what strategies do you employ to make sure you remain motivated and productive on the go. For those of you who manage digital nomads, what strategies are there to employ to keep your workforce motivated, even if they're not under the same level of supervision and communication as in-house employees?

Dell is sponsoring the conversations here, and the best results will be placed on a site sponsored by Dell: http://whitepaper.digitalnomads.com/. The content may later also be added to a whitepaper and a wiki on the subject, representing the world's first "crowdsourced whitepaper." While Dell is sponsoring the conversation, the content is vendor neutral. Just provide your insights on the question at hand.

LetsTalk's PhoneTalk blog wants to add new voices to its website, and they're posting regular Cases here for the Insight Community to add interesting new content to their site. The winning submissions for each Challenge Case will be posted (perhaps with some editing) on the PhoneTalk blog -- with credits to the author. The following is LetsTalk's next assignment:

Talking loudly on a cell phone in public is pretty much universally frowned upon. There have been plenty of attempts to ban mobile phones in classrooms and theaters, but is there a better way to let phone users know when it's not appropriate to use their phones? Are there technological solutions that would help? What do you think of subvocal microphones or software that would prevent dangerous or impolite phone use? What kind of etiquette rules would you suggest for various locations? How could these rules best be enforced?

LetsTalk's PhoneTalk blog wants to add new voices to its website, and they're posting regular Cases here for the Insight Community to add interesting new content to their site. The winning submissions for each Challenge Case will be posted (perhaps with some editing) on the PhoneTalk blog -- with credits to the author. The following is LetsTalk's next assignment:

More and more mobile phones are flaunting Qwerty keyboards and fast internet connections, and at the same time, smaller than sub-notebook computers are trying to break into the market to offer phone-like portability. Will these approaches eventually converge? Would you buy a Nokia subnotebook? How will 3G data plans affect the evolution of mobile computing? How would you predict the growth of smarterphone (or sub-subnotebook) adoption? What factors will accelerate the growth of mobile computing? What sort of milestones will signify a new era of mobile internet devices? When will these milestones occur?

We're looking to get insights into how individuals and the workplace are changing due to an increasingly "mobile" workforce -- thanks to things like widespread laptop and mobile device usage, as well as wireless connectivity. These days, "working" no longer means "being in the office." People and employees have truly become "Digital Nomads." Over the next few weeks and months, we'll be hosting a series of cases exploring different aspects related to this new mobile workforce. Dell is sponsoring the conversations here, and the best results will be placed on a site sponsored by Dell: http://whitepaper.digitalnomads.com/. The content may later also be added to a whitepaper and a wiki on the subject. While Dell is sponsoring the conversation, the content is vendor neutral. Just provide your insights on the question at hand.

We all know that more employees are becoming Digital Nomads, but from a business and IT perspective, how do you determine if this is a net benefit or a net loss?  Do you do anything to measure the specific ROI of having a dispersed workforce?  If so, how are you measuring it?  What have you found?  What would make it easier to determine the ROI of having a distributed workforce?  Basically, we're looking for any discussion that can speak to the ROI (good or bad) of having a workforce made up of Digital Nomads.