Insight Community

Continuing from our earlier cases, American Express is sponsoring more conversations here in the Insight Community concerning how small businesses can handle the current economic environment. Contributions to our past discussions have made their way to American Express' OPEN Forum blog, and we're looking for further insights that will complement the topics on the economy section of the OPEN Forum blog.

Given the economic slowdown, many small businesses are putting in some extra effort to retain and gain customers. How can small business owners effectively execute improvements in customer service for this? How should any changes be measured to determine if they work? When does a small business owner know when customer service is good enough? What can managers do to encourage and inspire great customer service from employees? These are just a few topic suggestions, feel free to contribute your own recommendations.

Ideally, submissions will contain specific examples and personal experience. Any insight that is selected to be published on the American Express OpenForum blog will be awarded a payment. You may submit multiple insights, but make each submission a post that can stand alone.

Continuing from our earlier cases, American Express is sponsoring more conversations here in the Insight Community concerning how small businesses can handle the current economic environment. Contributions to our past discussions have made their way to American Express' OPEN Forum blog, and we're looking for further insights that will complement the topics on the economy section of the OPEN Forum blog.

Recent news stories have painted a grim picture of the state of the economy, but dwelling on the negatives isn't likely to help the economy. Do you know examples of small businesses that are adapting and also keeping employee morale high? Do you know of any small businesses that are actually faring better in our current economic crisis? Do you have practical advice on how a small business can manage this recession? We're looking for optimistic insights to offset the pervasive gloom, but we don't want to sugar-coat reality. Our goal is simply to highlight small business practices that might help owners and managers. Additionally, the insights from this case could also inspire future topics and cases for American Express' OPEN Forum.

This case ends soon, so please try to submit early. Any insight that is selected to be published on the American Express OpenForum blog will be awarded a payment. You may submit multiple insights, but make each submission a post that can stand alone.

Continuing our string of useful conversations, Register.com is sponsoring a series of discussions at the Insight Community concerning the development of a web presence by small business owners. Selected insights generated here will be featured on Register.com's Learning Center to benefit beginners in the small business community who are looking to build robust online websites.

For this first case, we're looking for recommendations on how business owners and entrepreneurs can get started with their efforts to expand their business online. Given the maturity of online advertising and the internet as a communication channel for customer service, how can small businesses take advantage of email, websites and web services to acquire new customers or increase customer loyalty? What metrics should a small business monitor to judge its online efforts? What kind of expertise does a business need to create a long-term online plan?

These are not the only questions to answer, but merely a sampling of some interesting topics. When submitting your contribution, avoid simply answering the questions listed here and develop your own unique insights for an approximately 200-500 word article that a small business audience would find interesting and enlightening.

Selected insights from this case will be re-published on Register.com's small business resource website, and the goal is to create a collection of educational articles aimed at a non-technical audience.

As you probably know from our earlier cases, American Express is sponsoring a conversation here in the Insight Community concerning how small businesses are dealing with the financial crisis. Already, a bunch of the insights generated by those earlier discussions have made their way to American Express' OPEN Forum blog. Some great examples of the type of content include Zack Miller's post on Black Swan Contingency Planning and Dennis Howlett's Quick Tips for Small Businesses. If you decide to participate in this case, we suggest those two posts are great examples of the level of quality to strive for.

This time, we're looking for more insight from small business owners on issues as we approach the end of the year.  How are you approaching your strategy for the end of this year, as many are worried that holiday spending won't be what it's been in the past?  Alternatively, how are you gearing up for this financial climate as we head into 2009 and how would you recommend others do so.  We're also curious how the changing political environment, and the various efforts to create various stimulus packages (or bailouts) might impact the way you do business.

To enter, please submit a post around these concepts. Please try to avoid just listing out the questions here and answering each one separately. The description is just a conversation starter, from which we hope you'll craft an interesting, insightful, compelling, and relevant blog post that will be helpful to small business owners, such as yourself. The goal here is to go beyond what everyone else is talking about, and dig a little deeper.

This case uses the "claiming" system. You can claim a slot and reserve that spot for yourself, guaranteeing payment if the response actually does meet the guidelines laid out in the case description. Any insight that is selected to then be placed on the American Express OpenForum blog, also will be designated a "top insight" and the authors will be granted the additional bonus on top of the guaranteed claim amount. Please be aware that claiming a spot but failing to submit an insight will lead to a poor rating and an inability to participate in future cases.

Intel and IBM would like to get the Insight Community's thoughts on what virtualization (in the IT context) means to you.  

They will be hosting the best thoughts on this subject on their new site, Virtualization Conversation.

Pick ONE of the following topics and expand on it to discuss your views on the subject in approximately 750 to 1,500 words.

• Maximizing the business value of data centers
• Virtualization benchmarks
• The benefits of virtualization
• Improving efficiencies in the work environment

We're looking for views from folks in the IT world, giving some insight into their real world experiences on these topics. Eight Three responses will be chosen and placed on the Virtualization Conversation site.

Update: Intel and IBM were so pleased with the quality of responses, that they have increased the number of insights that they would like to use from three to eight.  Thanks everyone for your excellent insights!

From both the digital nomad's perspective and the perspective of anyone who manages digital nomads, one of the biggest challenges is in maintaining productivity on the go. For some, the freedom of being a digital nomad allows them to be more productive, by letting them work at the best time and the most convenient places. However, for others, the lack of structure makes productivity difficult. For those of you who are digital nomads, what strategies do you employ to make sure you remain motivated and productive on the go. For those of you who manage digital nomads, what strategies are there to employ to keep your workforce motivated, even if they're not under the same level of supervision and communication as in-house employees?

Dell is sponsoring the conversations here, and the best results will be placed on a site sponsored by Dell: http://whitepaper.digitalnomads.com/. The content may later also be added to a whitepaper and a wiki on the subject, representing the world's first "crowdsourced whitepaper." While Dell is sponsoring the conversation, the content is vendor neutral. Just provide your insights on the question at hand.

As you probably know from our earlier case, American Express is sponsoring a conversation here in the Insight Community concerning how small businesses are dealing with the financial crisis. Already, a bunch of the insights generated by that first discussion have made their way to American Express' OPEN Forum blog. Some great examples of the type of content include Zack Miller's post on Black Swan Contingency Planning and Dennis Howlett's Quick Tips for Small Businesses. If you decide to participate in this case, we suggest those two posts are great examples of the level of quality to strive for.

This time, we're looking for a little reflection. Now that we're well into the financial crisis, and some of the initial concerns have been somewhat alleviated (at least temporarily), how is your small business managing? It looks like the worst fears of the financial crisis (complete economic meltdown) have been avoided, but there's still plenty to be concerned about. Now that we're past that first stage, though, what more concrete steps are you taking or would you advise other businesses to take to manage to survive the current economy? Are these steps different than what you had originally expected?

To enter, please submit a post around these concepts. Please try to avoid just listing out the questions here and answering each one separately. The description is just a conversation starter, from which we hope you'll craft an interesting, insightful, compelling, and relevant blog post that will be helpful to small business owners, such as yourself. The goal here is to go beyond what everyone else is talking about, and dig a little deeper.

This case uses the "claiming" system. You can claim a slot and reserve that spot for yourself, guaranteeing payment if the response actually does meet the guidelines laid out in the case description. Any insight that is selected to then be placed on the American Express OpenForum blog, also will be designated a "top insight" and the authors will be granted the additional bonus on top of the guaranteed claim amount. Please be aware that claiming a spot but failing to submit an insight will lead to a poor rating and an inability to participate in future cases.

LetsTalk's PhoneTalk blog wants to add new voices to its website, and they're posting regular Cases here for the Insight Community to add interesting new content to their site. The winning submissions for each Challenge Case will be posted (perhaps with some editing) on the PhoneTalk blog -- with credits to the author. The following is LetsTalk's next assignment:

Talking loudly on a cell phone in public is pretty much universally frowned upon. There have been plenty of attempts to ban mobile phones in classrooms and theaters, but is there a better way to let phone users know when it's not appropriate to use their phones? Are there technological solutions that would help? What do you think of subvocal microphones or software that would prevent dangerous or impolite phone use? What kind of etiquette rules would you suggest for various locations? How could these rules best be enforced?

 

LetsTalk's PhoneTalk blog wants to add new voices to its website, and they're posting regular Cases here for the Insight Community to add interesting new content to their site. The winning submissions for each Challenge Case will be posted (perhaps with some editing) on the PhoneTalk blog -- with credits to the author. The following is LetsTalk's next assignment:

More and more mobile phones are flaunting Qwerty keyboards and fast internet connections, and at the same time, smaller than sub-notebook computers are trying to break into the market to offer phone-like portability. Will these approaches eventually converge? Would you buy a Nokia subnotebook? How will 3G data plans affect the evolution of mobile computing? How would you predict the growth of smarterphone (or sub-subnotebook) adoption? What factors will accelerate the growth of mobile computing? What sort of milestones will signify a new era of mobile internet devices? When will these milestones occur?

We're looking to get insights into how individuals and the workplace are changing due to an increasingly "mobile" workforce -- thanks to things like widespread laptop and mobile device usage, as well as wireless connectivity. These days, "working" no longer means "being in the office." People and employees have truly become "Digital Nomads."  We're hosting a series of cases exploring different aspects related to this new mobile workforce. Dell is sponsoring the conversations here, and the best results will be placed on a site sponsored by Dell: http://whitepaper.digitalnomads.com/. The content may later also be added to a whitepaper and a wiki on the subject. While Dell is sponsoring the conversation, the content is vendor neutral. Just provide your insights on the question at hand.

One of the biggest challenges a digital nomad faces is keeping in touch with coworkers, team members or partners, when the group is not in the same physical space most of the time.  These days, many rely on tools like instant messaging, wikis, collaborative workspaces, email and other tools to keep everyone on the same page.  What are some tips and tricks that you've found for keeping a group of digital nomads working together well?  What were some of the downsides and challenges?  How were those overcome or minimized?

We're looking to get insights into how individuals and the workplace are changing due to an increasingly "mobile" workforce -- thanks to things like widespread laptop and mobile device usage, as well as wireless connectivity. These days, "working" no longer means "being in the office." People and employees have truly become "Digital Nomads." Over the next few weeks and months, we'll be hosting a series of cases exploring different aspects related to this new mobile workforce. Dell is sponsoring the conversations here, and the best results will be placed on a site sponsored by Dell: http://whitepaper.digitalnomads.com/. The content may later also be added to a whitepaper and a wiki on the subject. While Dell is sponsoring the conversation, the content is vendor neutral. Just provide your insights on the question at hand.

We all know that more employees are becoming Digital Nomads, but from a business and IT perspective, how do you determine if this is a net benefit or a net loss?  Do you do anything to measure the specific ROI of having a dispersed workforce?  If so, how are you measuring it?  What have you found?  What would make it easier to determine the ROI of having a distributed workforce?  Basically, we're looking for any discussion that can speak to the ROI (good or bad) of having a workforce made up of Digital Nomads.

Following the discussion on Techdirt about the financial crisis, American Express wanted to sponsor a Techdirt Insight Community Case to facilitate a larger conversation about how this impacts small businesses, and what they can do during this crisis. To kick it off, we've written another post on Techdirt and on American Express' OpenForum blog, about how the financial crisis might impact small business, but we want to hear from you, based on your experiences, recommendations and perspectives as owners, workers or partners of small businesses.

As a conversation starter, you can discuss whatever you want about how this current financial criss might impact small business and how they can and should deal with it. Here are some topics that could be worth covering:

• What are the implications of the current economic crisis for small businesses?
• How can you plan to survive this crisis?
• What advice do you have for others in your shoes?
• What do you do if your bank goes under?
• What steps can you take to protect yourself from the impact of the wider market?
• What does this mean about your small business?
• What is next for the overall economy?

The best insights will get posted to the American Express OpenForum blog as well.

This case uses the "claiming" system. You can claim a slot and reserve that spot for yourself, guaranteeing payment if the response actually does meet the guidelines laid out in the case description. Any insight that is selected to then be placed on the American Express OpenForum blog, also will be designated a "top insight" and the authors will be granted the additional bonus on top of the guaranteed claim amount. Please be aware that claiming a spot, but failing to submit an insight will lead to a poor rating.

LetsTalk's PhoneTalk blog wants to add new voices to its website, and they're posting regular Cases here for the Techdirt Insight Community to add interesting new content to their site. The winning submissions for each Challenge Case will be posted (perhaps with some editing) on the PhoneTalk blog -- with credits to the author. The following is LetsTalk's next assignment:

Many years ago, mobile phones were seen as gadgets that could come in handy for emergencies. Obviously, now that mobile phones are ubiquitous, mobile communication is seen more as a convenience. Emergencies that call for the use of a mobile phone now include letting someone know that there's no more milk in the fridge. But mobile phones are still extremely useful in emergency situations, so before we forget about that, what are some best practices for using mobile phones for safety purposes? What phone features or services are useful for parents to keep track of their children? How can GPS functions on mobile phones make users safer? Besides not driving while talking on the phone, what other activities should people avoid doing with their phones? Can you dispel any 'dangerous' myths about using mobile phones? How can mobile phones be used to keep everyone safer?

LetsTalk's PhoneTalk blog wants to add new voices to its website, and they're posting regular Cases here for the Techdirt Insight Community to add interesting new content to their site. The winning submissions for each Challenge Case will be posted (perhaps with some editing) on the PhoneTalk blog -- with credits to the author. The following is LetsTalk's next assignment:

If you've used a mobile banking interface, we're looking for reviews on how well it performs. Which kinds of banking-by-phone interfaces are the most useful? Is the traditional automated menu system (eg. "press 1 to transfer funds") still your favorite? What kinds of mobile banking or payment services are becoming more popular? Do you think 4-digit PINs are secure enough for mobile banking -- or can you imagine more secure authentication methods for banking-by-phone? How else can mobile phones help you to manage your spending or financial affairs?

 

LetsTalk's PhoneTalk blog wants to add new voices to its website, and they're posting regular Cases here for the Techdirt Insight Community to add interesting new content to their site. The winning submissions for each Challenge Case will be posted (perhaps with some editing) on the PhoneTalk blog -- with credits to the author. The following is LetsTalk's next assignment:

As the new TV season begins in the US, plenty of new shows are trying to engage their audiences with additional mobile content and communication with viewers. So what kinds of mobile offerings are most interesting for TV audiences? Reality TV shows such as American Idol have always had voting lines, but are there more interactive mobile services that tie into TV shows? Which popular TV shows have made mobile games, mobile audience participation, mobile phone art or streaming mobile videos? What is the quality of these offerings? How do you see TV shows and mobile content converging -- or staying apart? Do you think people will start watching their favorite shows on their cell phones, and if so, when?

LetsTalk's PhoneTalk blog wants to add new voices to its website, and they're posting regular Cases here for the Techdirt Insight Community to add interesting new content to their site. The winning submissions for each Challenge Case will be posted (perhaps with some editing) on the PhoneTalk blog -- with credits to the author. The following is LetsTalk's next assignment:

Google has announced its Android Market for its up-and-coming mobile technology platform, and Microsoft has similarly publicized its SkyMarket for selling applications on its Windows Mobile systems. While these developments still need to gestate for several more months before consumers can get their hands on them, what are the prospects for these projects? Do you think that more developers will result in better mobile applications for these platforms? How do you think Google and Microsoft will handle issues such as security (ie. making sure apps don't contain viruses) as well as usefulness? Will other players like Nokia follow suit? What will so many mobile app platforms mean to consumers? Will phone apps need to be compatible with other phone apps?  Are you looking forward to more open mobile platforms with third-party applications?

LetsTalk's PhoneTalk blog wants to add new voices to its website, and they're posting regular Cases here for the Techdirt Insight Community to add interesting new content to their site. The winning submissions for each Challenge Case will be posted (perhaps with some editing) on the PhoneTalk blog -- with credits to the author. The following is LetsTalk's next assignment:

The US Presidential election is getting closer and closer with major political conventions on the way. For those who can't seem to get enough news updates on the candidates, what are the best mobile-friendly communities that track the political campaigns? How can a politically-active individual keep up with their favorite politicians or issues on his/her mobile phone (beside using Google/Yahoo news)? Do you know of any innovative uses of mobile phone technologies to promote political efforts? Also, we're looking for how to follow local politics as well, not just national elections -- as long as your submission isn't too focused on a specific small town. Additionally, feel free to suggest your own topics within this subject.

LetsTalk's PhoneTalk blog wants to add new voices to its website, and they're posting regular Cases here for the Techdirt Insight Community to add interesting new content to their site. The winning submissions for each Challenge Case will be posted (perhaps with some editing) on the PhoneTalk blog -- with credits to the author. The following is LetsTalk's next assignment:

Schools and colleges are about to resume session, so what kind of mobile phone services could make starting classes a bit easier to handle? What kinds of mobile phone tips are there for students about to meet a bunch of new classmates and roommates? What phone services would you recommend for students who may be adapting to a new and unfamiliar location? Are there services for parents to help kids adjust to new schedules -- such as the Wal-Mart/Disney wakeup call service featuring Hannah Montana? What other mobile services might help students get the most out of school or make classes more enjoyable?

We're looking to get insights into how individuals and the workplace are changing due to an increasingly "mobile" workforce -- thanks to things like widespread laptop and mobile device usage, as well as wireless connectivity. These days, "working" no longer means "being in the office."  People and employees have truly become "Digital Nomads." Over the next few weeks and months, we'll be hosting a series of cases exploring different aspects related to this new mobile workforce. Dell is sponsoring the conversations here, and the best results will be placed on a site sponsored by Dell: http://whitepaper.digitalnomads.com/. The content may later also be added to a whitepaper and a wiki on the subject. While Dell is sponsoring the conversation, the content is vendor neutral. Just provide your insights on the question at hand.

The fact that workers are so mobile these days increases the challenges from a security perspective.  No longer do IT folks have full control over what's being done on a computer and what network they attach to.  Suddenly there are entirely new challenges for keeping corporate information secure.  On top of that, there are additional challenges from the threat of lost or stolen computer devices and data snooping on open WiFi networks.  So how are IT professionals taking on this challenge?  What tricks have you learned to keep a diverse workforce secure?  And from an individual standpoint, how much do you rely on your IT staff or how much responsibility do you take in keeping yourself secure?

In general, as a guideline, answers should be around 500 words. That's not a definitive guideline, but that's about what we're expecting. You don't have to answer all of the questions here, but can pick just the one or two you feel you have the most insight on. Or, if you feel you can answer multiple ones in detail, feel free to write up separate insights.

Entries chosen to go on the site will get a share of the pot.  The pot will be split depending on how many insights are chosen.

 

We're looking to get insights into how individuals and the workplace are changing due to an increasingly "mobile" workforce -- thanks to things like widespread laptop and mobile device usage, as well as wireless connectivity. These days, "working" no longer means "being in the office." People and employees have truly become "Digital Nomads." Over the next few weeks and months, we'll be hosting a series of cases exploring different aspects related to this new mobile workforce. Dell is sponsoring the conversations here, and the best results will be placed on a site sponsored by Dell: http://whitepaper.digitalnomads.com/. The content may later also be added to a whitepaper and a wiki on the subject. While Dell is sponsoring the conversation, the content is vendor neutral. Just provide your insights on the question at hand.

While a dispersed workforce has many advantages these days, it also creates some challenges: such as keeping workers on the same page and functioning as a team. There's no more watercooler to gather around, and a lot less informal chitchat over cubicle walls. What strategies have you taken to keep dispersed mobile teams on the same page and working productively as a team, rather than as a group of separate individuals? What strategies work best? Which sounded good but didn't live up to expectations? What other tools would make keeping a nomadic workforce even easier?

In general, as a guideline, answers should be around 500 words. That's not a definitive guideline, but that's about what we're expecting. You don't have to answer all of the questions here, but can pick just the one or two you feel you have the most insight on. Or, if you feel you can answer multiple ones in detail, feel free to write up separate insights.

Entries chosen to go on the site will get a share of the pot. The pot will be split depending on how many insights are chosen.